By leveraging its first mover advantage, the Company has a unique position from which to build a dynamic, innovative and interactive social media platform. MySQUAR is committed to innovating the social media, entertainment and gaming space and in line with this is focussed on securing new users, building user loyalty, and ultimately realising value for its shareholders by becoming the social network of choice in Myanmar.
The Company's vision is centered on creating a lifestyle platform; product development focuses on building programmes and apps which use localised content to cater to all aspects of life, with the intention that the use of MySQUAR's platform becomes an integrated part of life.
With an established platform, MySQUAR is ideally positioned to increase its market share of the country’s total connected population and become the social network of choice in Myanmar. Importantly, there is further upside opportunity available as its social networking and gaming offer is set to expand to include a standard portfolio of news, information, financial and payment services.
The Company has identified a number of opportunities through which it can monetise its user database including:
- Partnership and Co-branding.
- Digital Goods – including in-app purchases and paid for premium features.
- Data Mining.
- Transaction-based Monetisation, Affiliate Sales and e-commerce facilitating retail purchases.